Carina Hoffmann
Publikationen
More than a financial alternative: Discovering equity crowdfunding as a tool for entrepreneurial ventures to acquire loyal customers, erscheint in: International Journal of Entrepreneurship and Small Business, (mit Dr. Alexandra Moritz, Prof. Dr. Peter Kenning)
Liquid consumption from another perspective: The case of “investomers”, in: Advances in Consumer Research, (mit Lasse Meißner, Prof. Dr. Peter Kenning)
Find the perfect match: the interplay among Facebook, YouTube and LinkedIn on crowdfunding success, in: International Journal of Entrepreneurship and Small Business, (mit Kaja Joanna Fietkiewicz, Elmar Lins)