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Carina Hoffmann

Publications

More than a financial alternative: Discovering equity crowdfunding as a tool for entrepreneurial ventures to acquire loyal customers, in: International Journal of Entrepreneurship and Small Business, forthcoming, (with Dr. Alexandra Moritz, Prof. Dr. Peter Kenning)

Liquid consumption from another perspective: The case of “investomers”, in: Advances in Consumer Research, (with Lasse Meißner, Prof. Dr. Peter Kenning)

Find the perfect match: the interplay among Facebook, YouTube and LinkedIn on crowdfunding success, in: International Journal of Entrepreneurship and Small Business, (with Kaja Joanna Fietkiewicz, Elmar Lins)

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