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Manchot Graduate School „Competitiveness of Young Enterprises“ (WEJU)

The Manchot Graduate School “Competitiveness of Young Enterprises“ (WEJU) of the Faculty of Business Administration and Economics explores how young companies can achieve a competitive market position and how they are able to become market leaders within highly competitive environments. Accordingly, the aim is to empirically examine key challenges young enterprises are confronted with in order to derive evidence-based recommendations for entrepreneurs and new ventures.

In the first funding period, ten dissertation projects were supported from April 2016 to March 2019. Within these projects, challenges of young enterprises are analyzed. In particular, the focus is on the intersection of three fields of business: (1) human resource management and organization, (2) finance and accounting, and (3) marketing and strategic management.

For the second funding period the main research areas are located within interdisciplinary clusters. The central topics are: (1) young enterprises as employers, (2) innovation in young enterprises, (3) new financing options for young enterprises and (4) digitization in young enterprises.

Scholars will join a three-year doctoral program. Due to advanced courses, an intensive mentoring, access to a network with the international scientific community and young companies, an excellent education is offered. The two-track program, called the Y-model, offers either a scientific or a practical orientation opening various future career opportunities for participants.
We would like to thank the Manchot Foundation for their generous financial support of the Graduate School!

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