Dr. Carina Hoffmann

Customer Acquisition and Customer Loyalty Development in Young Ventures

First supervisor: Prof. Dr. Peter Kenning
Second supervisor: Prof. Dr. Eva Lutz

Carina Hoffmann studied Business Administration at the University of Siegen, where she specialized in Marketing- and Media-Management. After that she did her Masters degree at the Heinrich-Heine-University Düsseldorf. She gained practical experience in Marketing as well as in Public Relations. From 2015 to 2016 she worked as a student assistant at the Riesner Endowed Professorship in Entrepreneurship/Entrepreneurial Finance. Since April 2016 she is a doctoral scholar at the Manchot Graduate School “Competitiveness of Young Enterprises” at the Faculty of Business Administration and Economics at Heinrich-Heine-University Düsseldorf.

Research Areas

• Entrepreneurial Finance
• Trust-Research
• Customer Relationship Marketing
• Customer Loyalty